Overview:

Before Janine Lazarus and I worked together on her LinkedIn presence, she was considered to be one of the best media trainers in the country. She sells high-ticket media training retainers and executive advisory for crisis communication and coaching.

The problem was that she was still hunting for new business and relying on referrals.

Since taking over her LinkedIn positioning and strategy, Janine has been booked out 3 months in advance and moved her entire marketing portfolio over to me.

What Janine Said:

Project - LinkedIn Thought Leadership To Grow an Audience and Generate Leads:

What I did:

• Optimised and structured LinkedIn profile for inbound leads
• Wrote all of Janine’s LinkedIn posts for her

Results:

Janine got an inbound enquiry from the first post we published, and these results below.

After we published her 1st post together

Janine landing international workshop clients.

Janine’s LinkedIn analytics (by MagicPost) from 1 Sept 2025 - Aug 2026

Screenshot from Janine’s LinkedIn analytics

Top performing post gained 210K organic views, and resulted in 200+ requests for her book.