Overview:

Confidential client holds the CIO position for one of the country’s largest corporate investment banks.

Before we started working together, he was due to retire in 2 years in wanted to build a presence on LinkedIn that would allow him to attract a network for consulting work when he retired.

He never had a LinkedIn profile before.

After 4 months he’s added 700+ followers, been invited to speak at executive round tables, and been headhunted by banks abroad.

All because he was visible.

Project - LinkedIn Thought Leadership To Grow an Audience and Generate Paying Opportunities:

What I did:

• Optimised and structured LinkedIn profile to position him as a leader with credibility
• Wrote all of his LinkedIn posts for him

Results:

Inbound DM from a recruiter.

Invited as a speaker to an executive round table since posting content.

Analytics from his content in 4 months from a brand new profile

Audience growth from zero.

Bottom Line:

Client’s content is brought up in leadership conversations, and his current contract has been extended by one year.