Overview:

Leonard Duvenhage is the Managing Director and founder of TAN Goods, a leather and lifestyle brand.

Before engaging with me, he was curious to see how an authentic LinkedIn presence could build their B2B pipeline for corporate leather gifts.

I helped him set up his profile to only attract high-intent leads by using an internal document as a lead magnet instead of just a PDF secret.

I wrote all his LinkedIn content for him, generating 1M+ organic views, thousands of profile views and hundreds of B2B corporate leads from single posts.

What Leonard Said:

Project - LinkedIn Thought Leadership To Grow an Audience and Generate Leads:

What I did:

• Optimised and structured LinkedIn profile for inbound leads through a lead magnet
• Wrote all of Leonard’s LinkedIn posts for him

Results:

Leonard not only built a high-intent pipeline that sold $8,000+ in 5 months, but also added 3K followers, and got invited to multiple podcasts and speaking opportunities

LinkedIn analytics since we stareted.

His highest performing post

Highest performing post generated 2,400 link clicks to their lead magnet and 100+ leads generated

Bottom Line:

TAN Goods went from cold outreach to building a high-intent pipeline straight to their inbox every month through Leonard’s personal LinkedIn content.

Leads who submitted their details on the lead magnet page

Leads who submitted their details on the lead magnet page